Privacy Policy

This Privacy Policy describes how B28 LLC, an Idaho limited liability company doing business as Hiveeo (“Hiveeo,” “we,” “us,” or “our”), collects, uses, and discloses information when you visit our website at https://www.hiveeo.com/ (the “Website”) or use our software application and services (together with the Website, the “Service”).

We provide two related things: a marketing website, open to the public, and a logged-in application used by our business customers and their invited team members to create, manage, and measure benefits-communication videos. This policy covers both.

By using the Service, you agree to this Privacy Policy. If you do not agree, do not use the Service.

1. Definitions

• “Company,” “We,” “Us,” “Our” — B28 LLC, dba Hiveeo, 1098 E 1485 N, Shelley, ID 83274.

• “Service” — the Website and the Hiveeo application.

• “Personal Data” — information relating to an identified or identifiable individual.

• “Usage Data” — data collected automatically through use of the Service (for example, pages visited, time spent, and device information).

• “Customer” — a business that subscribes to the Hiveeo application.

• “Member” / “You” — an individual who uses the Service, including a Customer’s invited team members.

• “End Viewer” — an individual who watches a video produced and hosted through the Service (for example, an employee viewing a benefits video).

• “Cookies” — small files placed on your device.

• “Country” — United States.

2. The information we collect

2.1 Information you provide directly

Account and profile data (application):

• First and last name

• Email address

• Password (stored only as a securely hashed credential; we cannot read it)

• Two-factor authentication settings (if you enable it)

• Organization name and your role within it (owner, admin, editor, viewer)

• Profile and organization branding (logo image, brand colors)

Form and project data you submit to build videos (application):

• Company information and your contact details

• Decision-maker and billing-contact details you enter

• Video selections and the answers you provide in the multistep stack-builder form

• Files and images you upload, including revision screenshots and logos

Marketing and contact data (Website):

• Information you submit through contact or inquiry forms (name, email, phone, company, message)

2.2 Information collected automatically

• Device Internet Protocol (IP) address

• Browser type and version

• Mobile device identifiers

• Usage Data — pages visited, time and date of visit, time spent, and similar diagnostics

• Error and performance diagnostics from the application

2.3 Video viewing analytics (application)

When an End Viewer watches a video hosted through the Service, our video hosting provider records engagement data that we display to the relevant Customer, including:

• Viewer email address (where the viewer identifies themselves)

• Viewer IP address and approximate region

• Device/browser information

• Watch time, slides/segments viewed, and drop-off points

• Date and time of viewing

This viewing data is associated with the Customer’s account and is used to provide the Customer with analytics about how their videos are performing.

2.4 Information from third parties

We may receive limited information from analytics and business-data providers described in Section 5.

3. How we use your information

We use the information we collect to:

• provide, operate, maintain, and secure the Service;

• create and manage accounts and organizations, and authenticate users;

• produce, host, and deliver videos, and process revisions;

• generate and display video viewing analytics to Customers;

• send transactional and service emails (for example, account, invitation, status-update, and renewal notices);

• respond to inquiries and provide customer support;

• monitor and improve the Service, including diagnosing errors and performance;

• send marketing communications where permitted (with opt-out); and

• comply with legal obligations and enforce our Terms.

We rely on the following legal bases where applicable: performance of a contract, our legitimate business interests, your consent (which you may withdraw), and compliance with law.

4. Roles: controller and processor

For the Website and for our own account, billing, and marketing records, Hiveeo acts as a controller/business that determines how data is used.

For Customer Data submitted into the application — including form responses, uploaded files, and End Viewer viewing analytics — Hiveeo generally acts as a processor/service provider on behalf of the Customer, who is the controller. The Customer is responsible for providing required notices to, and obtaining required consents from, the individuals whose information it submits (including its own personnel and End Viewers).

5. Third parties and service providers (subprocessors)

We share information with the service providers below, only as needed to operate the Service. Each processes data under its own terms and privacy policy.

• Supabase — application hosting, authentication, database, and file storage. Data involved: account/profile data, form submissions, uploaded files, organization data.

• Vercel — application hosting and content delivery. Data involved: request logs, IP address, Usage Data.

• Brainshark — video hosting and viewing analytics. Data involved: End Viewer email, IP, region, device, and watch data.

• Resend — transactional and notification email delivery. Data involved: recipient name and email address.

• Sentry — error and performance monitoring. Data involved: diagnostic/error data, which may include IP address.

• Google Analytics — website traffic analytics. Data involved: Usage Data, device and approximate location.

• Apollo.io (ZenLeads, Inc.) — marketing / business contact data. Data involved: business contact details.

We may also disclose information: to comply with law or a lawful request; to protect our rights, safety, or property; in connection with a merger, acquisition, or sale of assets (with notice where required); and to professional advisors. We do not sell Personal Data for money.

6. Cookies and tracking

We use cookies and similar technologies on the Website for essential operation, to remember preferences, and for analytics. In the application, we use cookies and local browser storage that are necessary to keep you signed in and to operate core features (for example, saving your in-progress form). You can control cookies through your browser settings; disabling essential cookies may break parts of the Service. We do not currently use a cookie consent banner.

7. Data retention

We retain Personal Data for as long as your account is active or as needed to provide the Service, and thereafter as required to comply with legal obligations, resolve disputes, and enforce agreements. Customer Data submitted into the application is retained according to the Customer’s subscription and our Terms; following termination, we make Customer Data available for export for a limited period and then delete it in the ordinary course, subject to legal retention requirements and routine backups. Usage Data is generally retained for a shorter period except where used to strengthen security or improve functionality.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect Personal Data, including encryption in transit, hashed credential storage, access controls, and optional two-factor authentication. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

9. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data, to opt out of certain processing, and to not be discriminated against for exercising your rights. To make a request, contact us at info@hiveeo.com. We will verify your request as required by law. If your information was submitted into the application by a Customer (your employer, broker, or their client), please direct your request to that Customer; we will assist them as their service provider.

10. California privacy rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• know the categories and specific pieces of Personal Data we have collected;

• know the categories of sources and the business purposes for collection;

• know the categories of third parties with whom we share Personal Data;

• request deletion of your Personal Data;

• correct inaccurate Personal Data; and

• not receive discriminatory treatment for exercising these rights.

We do not sell Personal Data and do not knowingly share it for cross-context behavioral advertising. To exercise these rights, contact info@hiveeo.com.

“Shine the Light” (Cal. Civ. Code § 1798.83): California residents may request information about disclosures of Personal Data to third parties for their direct marketing purposes. Send requests to info@hiveeo.com.

11. Children’s privacy

The Service is intended for business use and is not directed to children under 16. We do not knowingly collect Personal Data from children. If you believe a child has provided us Personal Data, contact us and we will delete it.

12. International users

The Service is operated in the United States. If you access it from outside the United States, you understand your information will be processed in the United States, where data protection laws may differ from those in your jurisdiction.

13. Links to other sites

The Service may link to third-party sites we do not control. This policy does not apply to those sites; review their privacy policies.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date and, for material changes, provide additional notice (for example, by email or through the Service). Your continued use after the effective date constitutes acceptance.

15. Contact us

B28 LLC (dba Hiveeo)
Attn: Eric Browning
1098 E 1485 N, Shelley, ID 83274
info@hiveeo.com · (800) 350-7110